From: Steve Wright
Thursday 2:17 pm
Phone: 256-546-2446

Dear Small Business Owner/Manager:

Right now, as we speak, millions of prospects are online looking for the products and services that they need. And it's an absolute fact that some of these prospects live in your city and are looking for the exact service you provide. So I have a simple question to ask: Are you in a position where these prospects will find your website?

The days of prospects picking up the yellow pages to look for what they want is sooooooo yesterday. It's just much easier and faster for folks to fire up their favorite search engine, type in whatever service or product they're looking for, and voila! So business owners who realize the importance of having their website at the top of the search engine rankings have a huge competitive edge!

And there have been countless studies done which show that rarely will searchers click through to the second page. They just don't do it. Think about your own searches. How often do you click through to page 2 when you're searching for something online? My guess is hardly ever because more than likely you found what you were looking for on page 1. So...if your website is not on the first page (preferably ranked in one of the top 5 positions) of Google, then you may as well be on page 1000! 

But what's involved in getting a top spot in Google?

There is an incredible amount of misinformation and just plain 'ole lack of knowledge out there on how the search engines work and how (and why) they reward websites with top rankings.

For example, you'd be surprised at the number of business owners who simply expect their website to appear on the first page just "because". They figure they have a website so therefore they should show up on the first page when someone searches in their area for the service they provide. Um...not quite.

Getting a website to the top of the search engines is way more involved than that!

The search engines use a complex set of algorithms to determine whether a website is worthy of a top ranking. And when you combine this with the fact that there is just a slew of competition out there all fighting for those precious top spots in Google, it's becoming a real battle for most businesses to gain any kind of serious traction (high rankings) in the search engines.

So the only way to rise to the top of the search engines today is to apply solid search engine optimization (SEO) principles to your website. This involves the right mix of "on page" optimization and "off page" optimization. Get this wrong and you'll sink in the rankings faster than you can say "Lost Profits". But if you get it right, and you provide the search engines exactly what they want, then you will be rewarded with high rankings!

It took me awhile to figure this out for my own sites. For example, one of my websites languished at the bottom of the search engine results for over 2 years. I had to click through 16 pages of search results (10 listings per page) when I finally saw my website listed. My ranking was #164! Now who's going to click through 16 pages of results looking for what they want? No one! In other words, even though I had a website, I may as well have been invisible to any prospects looking for what I had to offer. And as a result of being in the rankings graveyard, my sales were flatter than a pancake!

So when it hit me that my website wasn't going to move up the rankings on its own, I decided to something about it. I proceeded to learn everything I could about search engine optimization. I purchased a couple of expensive SEO video courses, flew out to a seminar where the instructors were experts in SEO practices, and subscribed to various SEO newsletters from the top dogs in the SEO industry.

Did the investment pay off? You bet! After applying the information I learned directly to my website, within a few short weeks, I was on the front page of Google. Now keep in mind prior to this I was ranked #164. Where is this website ranked today? Well...a picture is worth more than a thousand words:

YourWindowCleaningBiz.com My #1 ranking for the term "window cleaning business" (w/o the quotes). Check out how much competition there is. And this is just one search phrase. I've got top rankings for all kinds of search phrases related to window cleaning and window washing.

Now it's important to point out that I didn't make a substantial investment in my SEO knowledge for just the one website you see above. I had a number of products and services that I was creating websites for, so I wanted to make sure I had the top spots (resulting in top profits) for these websites also The results? Stay tuned and you'll see the screenshots in just a sec.

So why am I tell you this?

I'm sure at this point you've figured out that we're offering you our expertise in getting your website to the top of Google. :) But I actually fought kicking and screaming into offering this service. I bought this domain name (page1revolution.com) last year and have been going back and forth, back and forth for over a year wrestling with whether I should offer my SEO services or not. The main reason for this constant back and forth is because SEO can be time consuming. To do search engine optimization properly (Bad SEO is worse than no SEO) takes time. Offering Search Engine Optimization services isn't like selling an ebook or a video product that can be created one time and then sold over and over again.

In addition, there's a continuous learning curve. The search engines are always tweaking their algorithms and making changes. And it's important to stay up on these changes. For example, what worked 6 months ago may not work today. I routinely see website owners still apply old and outdated SEO tactics to their websites that can actually get their websites de-indexed from the search engines. NO indexing = NO ranking = NO Online Profits!

So...due to this overall lack of knowledge and understanding that many website owners have of the search engines, combined with quite a few service business owners over the last 12 to 18 months asking me to personally handle their search engine optimization, it convinced me that there is an absolute need for a quality SEO service that specializes in working with local service business owners to push their websites to the top of the search engine rankings!

Need more convincing that we know SEO?

TheCustomerFactor.com My #1 ranking for the term "window cleaning software" (w/o the quotes). And although our software product has been in existence since 2004, I rank above other window cleaning software products that have been in business longer than us. And this is just one ranking for one search phrase! Any idea what a ranking like this would do to your own website traffic and consequently the number of prospects/leads contacting you for your services?

3BearsWindowCleaningDirectory.com My #1 ranking for the term "window cleaning directory" (w/o the quotes). Again, this is just one search phrase. And also keep in mind that since this directory contains information for numerous window cleaning businesses all over the U.S. and Canada, the directory is ranked highly for literally dozens and dozens of different search phrases.

The above rankings aren't a fluke. Websites don't appear in Google ranked #1 for no reason. It happens because we know what the search engines are looking for and we apply rock solid SEO practices to each and every website. There are no tricks, shortcuts, or hocus pocus shenanigans behind the SEO services we perform. Besides, trying to trick the search engines is a lesson in futility. You may get a top ranking for a while, but it won't last. So the only way to ensure top rankings is to do SEO the right way!

Let's talk specifics. What exactly does our service include? Ah...I thought you'd never ask. :)

• a complete analysis and evaluation of your website's current rankings and keywords.
• a competitive analysis to see what kind of competition you're up against.
• the addition of new meta tags to your web pages or the edit of existing meta tags as needed.
• an internal linking structure review. And we'll add "no follow" tags when appropriate.
• recommendations related to your website content. Knowing what to say on your web pages (and where to say it) is an important part of proper SEO.
• the creation of new (either "on site" or "off site") content that'll attract Google to your website. This content could include a press release, an article, blog post, etc. etc.
• the submission of your website to a number of top web 2.0 resources. This is our own list of web 2.0 resources that we've personally gathered and tested over the years. They include forums, blogs, and web 2.0 websites.
• And last but certainly not least, we'll monitor your website regularly and continue our SEO processes until you're on the front page of Google!

Actually our goal is to get you ranked in the top 5, but we guarantee at the very minimum you'll get on the front page of Google for at least 3 different search phrases/locations!  

What do we mean by "3 different search phrases/locations"? You may do business in multiple cities, so after signing up for our service, you'll be sent to a submission form where you can insert the top 3 cities you want to be found in Google for. There's no sense limiting yourself to just one city.

But as an added plus, through the overall effort of search engine optimizing your website, your site will more than likely be optimized for more than just 3 keywords.

For example, let's say you own a window cleaning business, you live in Birmingham Alabama, and you do business in the cities of Birmingham, Center Point, and Homewood. By applying our SEO practices to your website, searchers will more than likely find you when searching for the following search phrases:

• birmingham window cleaner
• window cleaning birmingham
• window washing birmingham
• window cleaner in birmingham, al
• center point window cleaning
• window washer in center point
• window cleaner in center point, al
• homewood window cleaner
• window cleaning in homewood
• homewood, al window washer

etc. etc. etc.

There are literally dozens of additional combinations besides just the above. For example, a searcher might search for your service and then insert a local zip code, so the searcher might search for "window cleaning 32897". Well...our SEO service includes making sure that all the zip codes you do business in are recognized by Google!  

See how this works? So although 3 locations/keywords might be our focus when search engine optimizing your website, you will actually end up being found in the search engines for way more than just 3 words. This allows you to capture traffic from many different entry points (words that are used to search) which results in more prospects calling you for your service!

Huh? Now you may be thinking: Stevo all you talk about above is being ranked highly in Google and now you're saying it's not just about rankings? Explain yourself.

Ok...I will.

Rankings is not the "end all be all" of search engine optimization. All you care about (or should care about) is how much effect those rankings have on your income. At the end of the day, that's really all that matters, right?

So what good is a top search engine ranking for a search phrase if no one is searching for that phrase? Or what good is a top ranking for your website if the meta tags are so bad that no searchers are actually clicking through to your site?

When we SEO a website, we look at these very important aspects also. So we will recommend search phrases to you and we'll also analyze/edit your meta tags (and add new ones) to your website if needed. (Note: If you don't know what "meta tags" are, don't worry about it. Leave it to us). This'll literally force prospects to click through to your site. Again, if you pop up on the front page of Google but no one clicks through to your website, you have a big fat goose egg in leads/prospects/jobs/online income.

Pricing for SEO is different then for a typical product. As mentioned a few times already, SEO is a service that demands the proper amount of time. Plus it's a service that requires specialized knowledge and a certain skill set. Yes...anyone can learn SEO if they want to wade through the reams of information related to SEO or invest in a couple of quality SEO courses. But even with this information at your side, you only really learn by applying that knowledge to real world websites. Take a look at the above screenshots again and you'll see that we've done that and then some. Anyone can do SEO, but few know how to do it right!

And the SEO firms that really have a good grasp for SEO generally charge a pretty penny for their services. Check out this firm charging $999.00 for just one hour of SEO consultation. Or how about this one offering their SEO services for a minimum of $495 per month. SEO firms which are good (there are lots of bad ones out there) can demand this type of pricing because they get results and they make their clients money! It's all about return on investment and search engine optimizing your website for top rankings is one of the best investments you can make for your business!

So we could have easily followed the pattern and priced our services at $800, $900, or more and business owners would be scrambling to take advantage of our services since that pricing is still considered on the low side for professional SEO services. But we decided not to do this. Why? The bottom line is that we didn't want to price a service business owner out of using our professional SEO services. However we also didn't want to price our service at some crazy low price where we couldn't do a proper job for your website. Remember a very important fact: SEO done improperly is worse than no SEO done at all!

So...we decided to price our professional SEO services at just $497! And for added convenience, there's even a payment plan available. For anyone who knows the value of receiving leads and capturing prospects online, you'll understand what an outstanding investment this is. All it takes is two or three prospects to find your website online through our SEO efforts and it pays for our entire service!

	We are so confident in our abilities to get your website to the top of the search engines that we're willing to back it up with our Page One Guarantee! Simply put, when we get finished optimizing your website for Google, you will be ranked on the first page...Period! Not the second page, not the 3rd page, not any other page. You will be positioned in front of your prospects on the First Page! We wouldn't make this kind of guarantee if we didn't know how to properly SEO a local website for top rankings. So getting your website a first page ranking for 3 different locations is an absolute certainty!

Although the value of our SEO service speaks for itself, we like to "sweeten the pot" as they say. So we designed the two power packed bonuses below to further your business' and website's exposure on the web. Check 'em out: 

In addition to search engine optimizing your website for top rankings, we've also decided to list your website in the top 3 directories on the web! I'm talking about Google Places, the Yahoo Business Directory, and Bing. 

By being listed in the top directories, you'll capture even MORE prospects looking for your services. To explain the true benefit of this bonus, let's say you do a search in Google for a local service. A few related businesses will display at the top of the regular search engine results in their local directory. So how'd you like to be listed at the very top of Google in their directory PLUS be on the front page of Google for a number of different search phrases as a result of us professionally search engine optimizing your website? Now you can!

We will also post a few reviews which adds more weight to each listing and increases the chance of your listing rising to the very top of the directories. Generally speaking (there are exceptions), the business with the most reviews displays at the top. Important Note: We DO NOT post fake reviews! That's unethical and it's not the way we do business. So we'll ask you to submit to us actual testimonials that you received from your customers for services you provided to them (along with their first name and last name). We then use a number of different proxies (ip addresses) to post the reviews to the directories for you.

If you already have your business listed in the above directories, we'll make recommendations on how you can enhance your listings. A few tweaks can make a huge difference to your position in these directories! And we'll post some customer reviews to your existing listings.

This is a bonus that we more than likely will eliminate at some point and offer as a stand alone service with a separate pricing structure, so take advantage of this bonus while we have it listed. It won't be here long!

At some point within the next few weeks through the power of us applying proper SEO to your website, your site will enjoy high rankings. However a website will bounce up and down in the rankings throughout (and for a short time after) the process. This is because Google is trying to decide where you should be ranked. Keep in mind that the search engine algorithms make the ranking decisions, not humans. This bouncing around is known as the "Google Dance". So one day you might see your site on page one, the next day on page 5, the next week your site might not even be in their index, and a few days after that it might be back on page 1 ranked higher than it was originally. This is normal.

To provide you peace of mind while this is going on, we're willing to monitor your site for 6 full months! After 6 months, a website will usually stop dancing around in the rankings and settle in. Most SEO professionals simply walk away after they've completed the job of search engine optimizing a client's website and achieving the agreed upon goal. But what happens if the ranking slips after they walk away? There's really not much you can do (unless you know SEO) except hope that it rises again. So we've decided to stay connected until we are 100% sure that your website is on the front page of Google and will stay on the front page!

So if it takes a month to perform our local SEO service on your website, we'll monitor it for another 5 months to make sure the rankings stick and that you're sitting on the front page at the end of 6 months. Make sense? Whew...when I told a few fellow SEO professionals that I was thinking about offering this bonus, they thought I was off my rocker (won't be the first time I was told that). Especially when I mentioned the price we were charging for our SEO services. But until I come to my senses, this bonus is here to stay!

So there you have it! If these two valuable bonuses along with our main SEO service don't get you excited about the possibilities your business can achieve not only today, but far into the future, as a result of the constant flow of prospects visiting your website, then you should stop reading now and close this web page. Seriously...the world is turning digital, so if you think you can rely only on traditional marketing methods, think again. Of course traditional marketing methods will never go out of fashion, but why not expand your reach to prospects looking for your service right now in your location through the power of the web?

Here are some recent questions we've received:

Q - What happens if another business owner with a similar type business to mine in my location signs up for your SEO services?

Ans. - Excellent question! What we would have to do in this case is refund the 2nd business owner who signs up. If we worked on two websites offering the same service in the same location, we would be in direct competition with ourselves. So we can only accept one business/type of service to one location. This applies even after we've search engine optimized that website. If we get a website a front page listing and then another business owner comes along in that location with a similar type business and wants us to SEO their website, we'd be working against the previous client. So our SEO services are provided on a first come, first serve basis.

Q - What if I don't have a website?

Ans. - Sign up and we'll lock down a place for you. When you have your website online, then we'll begin optimizing it for the search engines. As an alternative, if you don't have a website you can certainly wait until we have another opening at some point in the future. But please note that we can't guarantee our current SEO pricing of $497 will still be available. For anyone who has performed SEO or has checked around for an SEO firm to optimize their website, they know that our pricing is on the low side.

Q - What if I already have a front page listing on Google?

Ans. - Where are you ranked? Are you ranked at or between positions 5 and 10? If so, we can move you up further. Although our guarantee assures our clients of front page listings, if someone already has a pretty good listing, but they want to get ranked even higher, our SEO efforts can make that happen. Of course if you already have a #1 listing, congratulations. You don't need our services. :o)

Q - It seems that you use the terms "Google" and "search engines" interchangeably? Why is that?

Ans. - When we optimize a website for the search engines, we really are referring to Google. They control around 80% of the search engine market. The other search engines out there such as Bing, Yahoo, Ask, etc. are minor players. The good news though is that by focusing our SEO efforts on Google, it usually means you'll rank high for the other search engines too. Not always, but usually. Keep in mind however that our guarantee applies only to Google.

As stated earlier, optimizing a website for the search engines and obtaining high rankings can be time consuming. And if there happens to be a lot of competition for a search phrase, then it can take even longer. There is no exact science to SEO where we can say something like "By December 10, you'll be ranked #3 for birmingham window cleaner" for example. That's not the way it works. 

There are way too many variables to getting a website ranked highly in the search engines, and again, these variables take time to implement. So because of this, we have to put a definite limit on how many clients we can work with. And that limit is 10. To repeat, we can only accept and work with 10 clients at a time! If we work with any more than this, then our client's websites won't get the proper attention that they deserve.

So if the "Add To Cart" buttons are displaying on this web page, then we have some openings. If we are filled up, then you'll see a "closed until further notice" box below.

Sincerely yours,

Steve Wright

P.P.S. Remember that with our Front Page Guarantee, there is absolutely no risk to you! We will work on your website 'til we achieve the goal of a front page listing! Plus with the website monitoring bonus that we've decided to include, we'll make sure your rankings stick, so you'll not only enjoy front page rankings today, tomorrow, next month, and next year, but also far into the future.

P.P.P.S.  Occasionally I'll have a business owner tell me that they're "old school" so they don't see the need for all this web and search engine stuff. If this describes you, that's just fine and dandy, but keep in mind that the only ones who benefit from you being "old school" are your competitors. They'll zoom past you in the search engines and firmly entrench themselves online while you end up playing catch up once you realize the "old school" mindset is costing you money!

P.P.P.P.S. We have had some requests for a  payment plan, so when you click on the "Add To Cart" button above or below, you'll be given the option of splitting up your investment into 3 easy payments. Although we won't fully complete our SEO services until the final payment is made, we will analyze your website right away and develop a thorough strategy to get your website to the top of the search engines.